James joined Trevor Sorbie in 2012, and earned his place on the Trevor Sorbie International Art Team in 2013 “which was unmistakably the highlight of my career!”

He has styled hair for musicians such as Emeli Sandé and Brandon Flowers (The Killers), worked backstage at fashion shows and the Alternative Hair show, has reached the finals of the British Hairdressing Awards twice and has been a regional finalist for the L’Oréal Colour Trophy. He brings a unique spirit to the team, and is known for his alternative taste and creative flair.