L’Oréal launches NEW Smartbond technology

September 5, 2016 3:34 pm

We’ve always been committed to offering our clients the latest innovations in haircare, and ensuring that we can provide them with the best colour results possible. We’re therefore extremely excited to announce the launch of L’Oréal Smartbond in all of our salons from 1st September. Smartbond contains the latest innovations in bond strengthening (to protect hair during the colouring process) and has been specially formulated to be added to L’Oréal colourants to protect hair during application and development. To celebrate its launch in our salons, we will be adding Smartbond to every colour service free of charge until the end of November!

How does Smartbond work?

In simple terms Smartbond works by strengthening the bonds in the hair shaft (and reconstructing already weakened bonds) that would cause hair to look and feel damaged if allowed to break. Hair colourants work by changing pigment colour, a process that can lead to break down of delicate bonds in the hair, especially during lightening treatments. By using Smartbond in the bowl with your colour during application, hair is protected and will feel stronger – results you will immediately be able to see and feel.

How is Smartbond different to other bond strengthening products?

L’Oréal have combined over 100 years of scientific hair knowledge with their research and innovation teams to create a system that is specifically designed to enhance the performance of L’Oréal colourants from the moment it’s applied to the hair, without effecting the colour result you are used to.

Do I need to ask to try Smartbond?

No – we will automatically add Smartbond to every bowl of colour we use in the salon during September, October and November, so you can be guaranteed you are receiving the most premium colour service possible. If you usually use a different service then your hairdresser can advise which system will be best for your individual colour.

We can’t wait to see you in the salon so you can feel the benefits of Smartbond for yourself. If you love the look and feel of your hair after your appointment then let us know – you can contact us on Facebook, Twitter and Instagram.