We are extremely proud to be KeraStraight’s Global Ambassador – working closely with their team of experts to promote their revolutionary range of smoothing and repairing treatments.

What is KeraStraight?
KeraStraight is a world-leading protein repairing and smoothing treatment that will renew dry, damaged and weak hair. Hair is transformed to be healthier, straighter, stronger and feel incredible. Packed with an advanced blend of highly concentrated proteins, these incredible treatments deliver added elasticity, strength, vitality and incredible shine to the hair, and provide a smooth and soft finish that lasts for up to 4 months.

So is KeraStraight for you? If you can answer ‘yes’ to one or more, then KeraStraight is definitely for you!
• Is your hair too curly, unruly or frizzy?
• Does your hair take too long to manage?
• Is your hair weak, dry or damaged?
• Do you want long lasting, shinier, softer, stronger hair?

Why do our experts love it?
“In my hairdressing experience (over 50 years now), I’ve realised that nobody is ever happy with their own hair. To give them something that’s, let’s say, been unavailable before is like a gift to this industry. For clients that have wavy, frizzy or untamed hair, this is where KeraStraight really fits the bill. It gives the clients something that they’ve never had before. We want to be associated with the best of the best and we feel that KeraStraight is one of those companies; like-minded, forward thinking and always trying to do something inventive and new for our clients.” Trevor Sorbie, MBE

“KeraStraight is our choice of Brazilian smoothing treatment, the commitment that KeraStraight has to being the industries best is a perfect match for our own philosophy. Our clients enjoy the benefits of beautiful smoothness shine and condition. New innovations mean that powerful repairing and smoothing is now easier than ever and the most comfortable client experience yet.” Nathan Walker, International Technical Director