We are the very proud Global Ambassador for Kerastraight’s revolutionary range of smoothing and repairing treatments to renew dry, damaged and weak hair. Packed with an advanced blend of highly concentrated proteins, and using the latest hair technology, KeraStraight treatments deliver added elasticity, strength, vitality and shine to the hair, with results lasting up to 4 months. Trevor and our International Technical Director Nathan explain why KeraStraight is the partner brand for us:
“In my hairdressing experience (over 50 years now), I’ve realised that nobody is ever happy with their own hair. To give them something that’s been unavailable before is like a gift to this industry. For clients that have wavy, frizzy or untamed hair, KeraStraight really fits the bill. We only want to be associated with the best of the best, and we feel that KeraStraight is one of those companies; like-minded, forward-thinking, and always trying to do something inventive and new for our clients.” Trevor Sorbie M.B.E.
“KeraStraight is our choice of Brazilian smoothing treatment – the commitment that they make to being the best in the industry is a perfect match for our own philosophy. New innovations mean that these powerful repairing and smoothing services are now possible, and easier than ever, giving the most comfortable client experience yet.” Nathan Walker, International Technical Director.
My New Hair
Now celebrating it’s 10th anniversary, mynewhair is a charity founded by Trevor to help people suffering from medical hair loss. The main aim of the charity is to provide training to hairdressers’ around the world in the art of wig customisation, and the skills required to help people who are going through their darkest hour. Trevor personally runs monthly seminars (hosted by L’Oréal at their academy) to train stylists who can then use their skills to help hair loss sufferers across the country. The mynewhair website has a list of all salons with accredited stylists who have attended one of Trevor’s courses.
As our colour house of choice, we work incredibly closely with L’Oréal Professionnel to ensure we are always offering our clients the best products and services possible. This includes being involved in the testing of new colour systems and services, as well as being one of the first salon groups in the country to receive any new innovations.
We also offer seminars through L’Oréal, including InSights masterclasses with Trevor and the team, and hands-on demonstrations in cutting, colouring and creative work.