Tame & Define Firm Hold Curl Cream

  • Description
  • Best Results
  • Ingredients
  • Reviews
(9) Reviews

Are your curls unruly, frizzy and hard to manage? Our best-selling Tame & Define Firm Hold Curl Cream contains curl memory and frizz control for long-lasting definition and shine.

Formerly known as Curls & Waves Firm Hold Curl Cream, this cream is the perfect product for curly hair!


Key Features and Benefits:


  • Sulphate, Sodium (Chloride) and Paraben free formulation is gentle on your scalp.
  • Gentle formulations are colour-kind, and can be used after Keratin smoothing treatments such as a Brazilian Blowdry or Kerastraight.
  • Contains Curl Memory, a styling agent that puts the spring back into curls for long-lasting control without stiffness.
  • Contains Frizz Control which is an amino acid blend that moisturises, strengthens, protects colour and repairs surface damage.


If you are outside of the UK you can find your nearest stockist/distributor here.

Work a generous amount through damp hair, then scrunch or twist sections to create your desired look.


For best results use after Tame & Define Shampoo and Conditioner.


Top Tip: If your curls are prone to frizz or lack shine, try mixing a little Smooth & Hydrate Shine Serum into the Curl Cream in your palm before applying to your hair. You might need to add a little more cream than usual to counteract a slight loss in hold.

Aqua (Water), Cetearyl alcohol, Glyceryl stearate, Petrolatum, VP/VA copolymer, Phenoxyethanol, Parfum (Fragrance), Cetrimonium chloride, Benzoic acis, Dehrydoacetic acid, Ethylhexyl methoxycinnamate, Tocopheryl acetate, Sodium hydroxide, Citric acid, BHT, Benzyl salicylate, Citronellol, Geraniol, Hydroxycitronellal, Hydroxuisohexyl 3-cyclohexene carboxaldehyde, Butylphenyl methylpropional, Limonene, Alpha-isomethyl ionone.

9 reviews for Tame & Define Firm Hold Curl Cream(9)

  1. 5 out of 5

    (verified owner):

    Gives excellent controlled long lasting curls to my otherwise frizzy hair. Extremelly happy with the new version, a lot better than the old curl cream.

  2. 5 out of 5

    (verified owner):

    This is absolutely the best curl cream ever made. I literally can’t tell you how happy I am you can buy it directly now Boots don’t stock it. The new version is even better than the one they used to sell in Boots anyway. It gives the most fabulous control without being heavy or greasy and it is the only product you will ever need for curly hair. So easy to use, and gives perfect curls every time. Love it. Trevor Sorbie please never ever stop making this!!!

  3. 5 out of 5

    (verified owner):

    I love this product. It does what it claims to do. Keeps my frizzy curls in place and encourages the spirals.

  4. 5 out of 5


    Best ive used for fine curly hair. Tried literally everything else at a heavy cost. This is a great product at a relatively cheap price. Please do not discontinue and maybe re stock in boots instead of the ovwr priced abd useless bumble and bumble.

  5. 1 out of 5

    (verified owner):

    The previous firm hold curl cream that was available in boots was my life saver. it was just amazing… i had tried just about every other avenue for my naturally curly hair but nothing worked. My hair hangs just below my shoulders and I like my hair to be neat and tidy (not a bush as my hair would naturally like to be!!). I also like my hair to feel soft and bouncy although well defined – i.e. not feel like its full of cream, all sticky and/or hard. The old trevor sorbie firm hold cream answered all of my needs and I found it to be the best product on the market.
    …When I found I could get a new firm hold cream direct from Trevor Sorbie, I was so glad. But when I tried it, it wasn’t a patch on the previous firm hold cream… I was very disappointed. It made my hair look dull and lifeless and it felt lifeless as well… even with serum my hair just didn’t ever feel soft or have a natural shine. It made my hair feel unnatural like a wig!
    …I will be keeping an eye out for Trevor Sorbie bringing out the old curl cream product again – it truly surpassed everything else on the market.

  6. 5 out of 5


    I have tried numerous curl creams/ mousse etc and never found anything that works like this. It’s the only one which gives my curls definition without any crispiness. I was worried when I realised Boots don’t stock it and bought another brand and was so disappointed..frizzy and crispy. Thank goodness I can still buy from this website.

  7. 5 out of 5

    (verified owner):


  8. 5 out of 5


    I love this product. It’s the only one that keeps my curls under control without weighing them down. Please do not ever change this formula!

  9. 3 out of 5

    (verified owner):

    Good product but I personally preferred the old curl cream. The current curl cream tends to make my hair feel greasy. However, its the only one on the market I will use.

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To reduce frizz try squeezing wet with a towel rather than rubbing it, and use a wide-tooth comb or your fingers to detangle damp hair - never brush your curls, especially when dry.