Tame & Define Firm Hold Curl Cream

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  • Best Results
  • Ingredients
  • Reviews
(14) Reviews

Are your curls unruly, frizzy and hard to manage? Our best-selling Tame & Define Firm Hold Curl Cream contains curl memory and frizz control for long-lasting definition and shine.

Formerly known as Curls & Waves Firm Hold Curl Cream, this cream is the perfect product for curly hair!


Key Features and Benefits:


  • Sulphate, Sodium (Chloride) and Paraben free formulation is gentle on your scalp.
  • Gentle formulations are colour-kind, and can be used after Keratin smoothing treatments such as a Brazilian Blowdry or Kerastraight.
  • Contains Curl Memory, a styling agent that puts the spring back into curls for long-lasting control without stiffness.
  • Contains Frizz Control which is an amino acid blend that moisturises, strengthens, protects colour and repairs surface damage.


If you are outside of the UK you can find your nearest stockist/distributor here.

Work a generous amount through damp hair, then scrunch or twist sections to create your desired look.


For best results use after Tame & Define Shampoo and Conditioner.


Top Tip: If your curls are prone to frizz or lack shine, try mixing a little Smooth & Hydrate Shine Serum into the Curl Cream in your palm before applying to your hair. You might need to add a little more cream than usual to counteract a slight loss in hold.

Aqua (Water), Cetearyl alcohol, Glyceryl stearate, Petrolatum, VP/VA copolymer, Phenoxyethanol, Parfum (Fragrance), Cetrimonium chloride, Benzoic acis, Dehrydoacetic acid, Ethylhexyl methoxycinnamate, Tocopheryl acetate, Sodium hydroxide, Citric acid, BHT, Benzyl salicylate, Citronellol, Geraniol, Hydroxycitronellal, Hydroxuisohexyl 3-cyclohexene carboxaldehyde, Butylphenyl methylpropional, Limonene, Alpha-isomethyl ionone.

14 reviews for Tame & Define Firm Hold Curl Cream(14)

  1. 5 out of 5

    (verified owner):

    Gives excellent controlled long lasting curls to my otherwise frizzy hair. Extremelly happy with the new version, a lot better than the old curl cream.

  2. 5 out of 5

    (verified owner):

    This is absolutely the best curl cream ever made. I literally can’t tell you how happy I am you can buy it directly now Boots don’t stock it. The new version is even better than the one they used to sell in Boots anyway. It gives the most fabulous control without being heavy or greasy and it is the only product you will ever need for curly hair. So easy to use, and gives perfect curls every time. Love it. Trevor Sorbie please never ever stop making this!!!

  3. 5 out of 5

    (verified owner):

    I love this product. It does what it claims to do. Keeps my frizzy curls in place and encourages the spirals.

  4. 5 out of 5


    Best ive used for fine curly hair. Tried literally everything else at a heavy cost. This is a great product at a relatively cheap price. Please do not discontinue and maybe re stock in boots instead of the ovwr priced abd useless bumble and bumble.

  5. 1 out of 5

    (verified owner):

    The previous firm hold curl cream that was available in boots was my life saver. it was just amazing… i had tried just about every other avenue for my naturally curly hair but nothing worked. My hair hangs just below my shoulders and I like my hair to be neat and tidy (not a bush as my hair would naturally like to be!!). I also like my hair to feel soft and bouncy although well defined – i.e. not feel like its full of cream, all sticky and/or hard. The old trevor sorbie firm hold cream answered all of my needs and I found it to be the best product on the market.
    …When I found I could get a new firm hold cream direct from Trevor Sorbie, I was so glad. But when I tried it, it wasn’t a patch on the previous firm hold cream… I was very disappointed. It made my hair look dull and lifeless and it felt lifeless as well… even with serum my hair just didn’t ever feel soft or have a natural shine. It made my hair feel unnatural like a wig!
    …I will be keeping an eye out for Trevor Sorbie bringing out the old curl cream product again – it truly surpassed everything else on the market.

  6. 5 out of 5


    I have tried numerous curl creams/ mousse etc and never found anything that works like this. It’s the only one which gives my curls definition without any crispiness. I was worried when I realised Boots don’t stock it and bought another brand and was so disappointed..frizzy and crispy. Thank goodness I can still buy from this website.

  7. 5 out of 5

    (verified owner):


  8. 5 out of 5


    I love this product. It’s the only one that keeps my curls under control without weighing them down. Please do not ever change this formula!

  9. 3 out of 5

    (verified owner):

    Good product but I personally preferred the old curl cream. The current curl cream tends to make my hair feel greasy. However, its the only one on the market I will use.

  10. 5 out of 5

    (verified owner):

    I was really upset when I found out that Boots were no longer going to stock the old curl cream and emailed Trevor Sorbie to ask what was replacing it. As soon as I started using the new version I preferred it to the previous one, which says a lot! Like other comments, I have never found anything out there that comes close to this cream. Thank you Trevor Sorbie!!

  11. 5 out of 5

    (verified owner):

    Like most curly girls it’s a lifelong battle finding a curl cream with hundreds if not thousands being spent to find a decent one. After the original was discontinued I have buying this in bulk online and it’s great for my fine curls and waves to give it hold and ooomph. I’m now truly devastated that having moved to the US there seems no way at all in buying this and getting it to me here in the States (willing to pay what it takes)! Come on Trevor Sorbie, the world is so small now that this should not be beyond capability…..

    • :

      Hi Emma,

      We’re not currently able to ship online orders Internationally, however we can take phone and email orders for overseas. If you can send your address and order details to customercare@trevorsorbie.com then a member of our team can send you a personal delivery quote.

      Thank you,

      Trevor Sorbie Team

  12. 2 out of 5


    Loved the previous product and bought the present ‘updated version’ filled with hope and anticipation.
    Sadly I find it quite disappointing. It seems to be too heavy for my hair which now feels full of product but lacking in bounce and curl.
    Any chance of doing a ‘strong hold’ and a ‘soft hold’ version??

    • :

      Hi Helen,
      Thank you for your feedback – we currently have both a Firm Hold and Light Hold Curl Cream available so it may be that the Light Hold would be a better match for your hair. We have sent you an email directly regarding this product.
      Thank you,
      Trevor Sorbie Team

  13. 1 out of 5

    (verified owner):

    Dear Trevor Sorbie & the Team,
    Please bring back the old cream – it was one of the best curl creams in the market. I am a black/African, It took me 15 years to find a cream that worked for my hair, and the old cream was it, the “ONE” and IT worked like magic…You have killed the “ONE” and now i am widow. Its so so so disappointing to see it go – but WHY? I WAS your number 1 band ambassador, recommend it to so many ….. many who are now lost souls.. This new cream is not the same… its like Salt and Sugar… sugar being the old cream. If i knew that you were making changes, i would have stoked up like i would have for an apocalypse.
    Thank you & GoodBye

  14. 5 out of 5

    (verified owner):

    Ive been using and recommending this for years as its THE perfect product for my type of hair and there is nothing else on the market that begins to compare .. So its been really frustrating not being able to find it stocked anymore anywhere on the high street, and before i found this website i spent a fortune trying out many very disappointing alternatives.
    I am happy and relieved to finally find this outstanding product available online, my hair is happy again!
    … as shipping does add considerably to the cost of the product for someone on a tight budget, are there any plans to stock it on the high street in future, by any chance?

    • :

      Thank you for your message – at the moment this product is only available in our salons and through this website, however we are in discussions with major British retailers so we hope to be back on the high street soon. In the meantime we do have an offer that will be automatically added to your basket on checkout: buy 3 curl creams and receive free delivery.

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To reduce frizz try squeezing wet with a towel rather than rubbing it, and use a wide-tooth comb or your fingers to detangle damp hair - never brush your curls, especially when dry.